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Free tools that do an excellent job, forget the notion that you need to spend big to make big gains. As each tool takes a little time to learn and there are multitudes of them available, we have included only the top tier.
Take a look at the notes section. There you will find more options, segregated into useful lists. If there are tools you need for a specific job, drop us a note. We can recommend some you definitely don't know about, yet.