Setting the Record Straight - Medium ain't Half Bad


A little bit ago I wrote a post about Domain Authority. Medium - a product of exTwitter CEO, Evan Williams, was referenced. I want to clarify that I rather like Medium (for what it does). They said; there's a niche here we can capitalize on, collaborative blogging. And they built the functionality around that. They didn't start prattling on about "block chaining your blog," while trying to reverse engineer a bull from a pile of...!

There are two issues. 1. Most of you don't know what Medium is. I have to paraphrase that by saying most of you think you know what it is, missing the greater part of the elephant.

2. Once some of you took on the BeBee bullshit, you became blinkered to progress as your themed bandanna slipped down over you ears. You know who you are. Grinberg was quick enough to see the value in it, so should you. Tribalism is worthless, especially when the only thing of estimable value is your individual content.

2.5.0 The internet is continuously evolving new ways to interact.

Let's start with the clarification.

Medium is a useful tool for "publication," probably the best available free tool on the internet right now(for simplicity). Publications are different to the blogging idea. They involve multiple authors and a themed product, much more like a full spec website or news magazine.

Because it is a quasi twitter product you can easily add your Twitter followers. What good that is I don't really know because nobody I follow on Twitter has ever reacted to a Medium post I wrote, unless I posted it on Twitter.

The ability to create a series is a little like Instagram stories, a card based structure for mobile.

Publications - now that is interesting. Multiple writers, tabbed topics, and the ability to design your own "site"

This is the home page of the Carista Blog. It didn't take anytime to make it like this (you might say it shows).

Take note of the tabbed sections, social icons and the external site link. I build up the navigation under the navigation dropdown.

The big advantage is the structure and design element. There are multiple simple options to deliver the kind of design I'm looking for. One example is the ability to size your header images using a simple one click icon style.

Further down you have the option to design the way your page looks. Do you want your posts to look like a list? Do you want newspaper like feature articles or just blocks? All are possible and can be combined.

So you're getting the feeling that you underestimated Medium somewhat. Well lets pull out the main course, the feature pages. Medium gives you the ability to muscle out your topics into distinct pages. Each of those pages can have it's own identity, if you like.

As with any print publication, you can set Editors and Writers. You can set your topic tags (SEO).

The result of all of this is you might get those interesting extended Google search results, greater reach and a stronger "internet search product"

So, overall the product itself is good. I mentioned that it was a Twitter offshoot. This gives a form of credibility that drives traffic. These are the figures from today -

There is nothing stopping you taking your BeBee post and copy/pasting it to Medium (it works fine as the original URL or full text and images). You can get together with people you like and write independently on your topic or topics. It makes guest blogging easier and simplifies content archiving for those who produce a lot. You can edit other people's work. Have multiple publications. Make your content more searchable. Design your site. Develop access levels and promote elements of your work in different ways. It's free (unless you want to pay for "membership").

There are a few more nuances, not addressed here, but overall you have enough to get started.

One of the those nunces is the way that you can "fill from the top," meaning you build a page and each time you have a new item, you can build a row, set that row up as a main feature, two main items, or row of three, indicating your view on their importance or relevance to the reader. Then you add another row... so you "build" a publication via your preferred "architecture."Neat.

I'm not saying it is anywhere near as sophisticated as Wordpress or running your own website - sometimes you just need a feather, not the entire chicken.