BeBee + MailChimp - The Honey Distribution Network

01/16/2018

Owning the content distribution process is as valuable as producing great content. You know that BeBee is willing to distribute 100% of content to followers. 

There is an opportunity here that few other social networks offer ... organic reach multiplied by engagement, strategy and tools. As Lance Scoular once termed it - "the power of cross pollination."

In one of my previous posts I told you that MailChimp and BeBee work well together. I explained the results, but not the how and why. Lets start with the why. Point. 1. Using MailChimp, you can make very nice emails. 

Point. 2. Your initial free MailChimp account allows you up to 2000 subscribers. 

Point.3. If you subscribe to your own blog, you already receive a nice HTML template courtesy of BeBee.

Point.4. If you use multiple email vendors - your mailchimp HTML export works well with most of the major players. You can convert your HTML to jpeg, PDF or PNG using tools like convertio

What I'm getting at is that the distribution options are nearly endless {No more points}. 

Most of the people who take the time to produce work on BeBee have other uses for that content. 

Many, (I'm thinking of forty or fifty people who come immediately to mind), are professional communicators of one form or another, ad (wo)men, tutors, chefs, bankers, neurologists, academics, media types - all use this medium to propel a message ...there is added value in having more tools/ wider options.


One of the value propositions of MailChimp and BeBee is that they are both engagement platforms, designed to drive a message, attract an audience or build a public portfolio. You may not think of MailChimp as an archive, but it has solid tools.

I would say as a writing portfolio builder BeBee is a powerful tool (for three reasons) great SEO value, actual/real engagement, good post indexing interface (it works as an easy to search repository). Once that work has been created, it doesn't really go out of date. 

So reuse, recycle, re-purpose it.